Background Direct-to-consumer (DTC) advertisements for prescription drugs in the United
States are regulated by the Food and Drug Administration (FDA). Off-label promotion, or the …

Background Pharmaceutical spending on prescription drug promotion is considerable, and
exposure to advertising can influence demand and behavior. The US Food and Drug …

Purpose The purpose of this study is to examine the effects of consumers' prescription drug
advertising (DTCA) skepticism on their advertising evaluation. In addition, the study …

Many countries ban direct-to-consumer advertising (DTCA) of prescription drugs due to
potential health and financial risks. However, the internet and social media now offer new …

Background US Food and Drug Administration (FDA) regulations state that any prescription
drug promotion that presents drug benefits to consumers must also disclose certain …

One of the strategies for promoting malaria prevention and control globally is the
advertisement of anti-malaria products. Its acceptance hinges on its mode and the user's …

Direct-to-consumer advertisements for healthcare services constitute a rare channel of
public communication where consumers see and hear directly from their local providers and …

Purpose The purpose of the study was to examine the effects of prescription drug advertising
health risk disclosure prominence and the mediating role of introspective message attention …

[spa] La relación médico paciente (RMP) es una relación interpersonal asimétrica que nace
del encuentro entre médico y paciente, produce resultados y se desarrolla en tres …

Chapter 18, by Jennifer Gerard Ball, Ilwoo Ju, and Yuhui Zhu, explores digital advertising in
the highly regulated pharmaceutical sector. The chapter highlights how digital technologies …