Purpose–This paper aims to explore the latent structure of the literature on
interorganizational network and innovation as well as to map the main themes and empirical …

As the importance of B2B branding increases, literature has received considerable attention
in the recent years. An underexplored area in B2B branding revolves around brand …

Purpose Although a dominant marketing concept, value co-creation (VCC) is not without
controversy. Inspired by value co-destruction (VCD), the purpose of this paper is to review …

Qualitative research is at heart about people as meaning-makers and meaning-sharers. As
such, its importance for business and management research is self-evident. The …

Open innovation has rendered increased interest both in practice and research, and has
expanded from dyadic transfers of ideas, to ecosystem levels. Knowledge is at the heart of …

Purpose–The purpose of this paper is to contribute knowledge regarding the nature of
successful and unsuccessful value co-creation processes between firms and brand …

Several interpretations converge in defining innovation networks as formed by
heterogeneous actors, mainly identified in universities, research centers, and business …

The fields of entrepreneurship, innovation and regional development are inextricably linked,
with people, organisations and the environment or their location, forming the main building …

This article explores the role of symbols in value cocreation in order to develop a deeper
understanding of how actors communicate, interact, and reconcile perspectives as they …

Combining resources to develop complex solutions (eg, products or services) involves a
varied set of business actors. Research tends to assume that actors are more or less …