The purpose of this research is to analyze the relationship between buzz marketing and
SMEs marketing, the relationship between viral marketing and SMEs marketing performance …

This study aims to analyze the influence of supply chain policies, logistical capabilities, on
logistical integration and competitive advantage in SMEs in Indonesia. The measurement …

This research aims to examine how brand image, brand awareness, and viral marketing
impact the purchasing decisions. This research is quantitative research conducted on …

The purpose of this study is to analyze the relationship between the effect of e-service
quality on e-satisfaction, the effect of e-trust on e-satisfaction, the effect of e-service quality …

The purpose of this study is to analyze the relationship of viral marketing to business
performance, competitive ability has an effect on business performance. This study takes …

The purpose of this study is to analyze the relationship between the performance of Reverse
Logistics and Green Supply Chain Management, to analyze the relationship between Green …

The purpose of this study is to analyze the influence of digital marketing, word of mouth, and
service quality on purchasing decisions through a quantitative questionnaire using an …

This research was conducted by analyzing the factors that affect company performance with
supply chain management practices, supply chain responsiveness, company capabilities …

Local brand competition, especially in the skincare category, continues to increase, one of
the popular local products is MS Glow. Evidence of MS Glow's difficulty in competing in …

This study's goal is to examine the relationship between e-service quality and e-satisfaction,
e-trust and e-satisfaction, e-service quality and e-customer loyalty, e-satisfaction and e …