[HTML][HTML] Enhancing Stakeholder Value: Managerial Activities in the Value Creation Process for Suppliers and Buyer—Evidence from Slovak Enterprises

D Kusnirova, M Durisova, O Bubeliny - Administrative Sciences, 2024 - mdpi.com
The paper aims to identify, characterize, and determine the method of managerial activities
in the value creation process for buyers and suppliers with the subsequent determination of …

Virtual Influencer—A New Phenomenon in the Marketing Communication or Illusion?

M Nadanyiova, L Gajanova, J Majerova… - … Conference on Smart …, 2023 - Springer
From the viewpoint of changing trends in the field of influencer marketing, traditional
influencers are facing strong competition. The development of new technologies allows …

[PDF][PDF] Are Young People Keen to Adopt More Sustainable Behaviour by Using Shared Services?

E Malichová, E Tokarčíková, K Košíková, T Orieščík - conference.ase.ro
The continual development of modern technologies and rising interest in their usage directly
influence interest in services, which are strongly dependent on their usage, shared services …