Virus Covid-19 awal kemunculan berasal dari wuhan, Hubeii, Tiongkok pada 31 desember
2019. Saat itu, dunia di hebohkan dengan video yang memperlihatkan kondisi seseorang …

Dalam suatu organisasi diperlukan adanya komunikasi, karena komunikasi terjadi ketika
seseorang ingin menyampaikan informasi kepada orang lain. Informasi yang disampaikan …

The omnichannel approach to forming marketing strategies for the development of the green
competitiveness of enterprises is seen as a process for the inseparable interaction of …

While there is a growing body of research on influencer marketing, it focuses almost
exclusively on the consumer marketing context, and offers limited insights for business-to …

Purpose Instagram health and wellbeing influencers (HWIs) have been increasingly
considered as important sources of information and advice for their followers. This study …

Previous research on influencer industry ethics has focused on three issues: transparency of
collaborations, payments to influencers, and influencer authenticity. In this exploratory study …

During public health crises, public organizations face a variety of strategic communication
challenges, and the outbreak of the COVID-19 pandemic in 2020 is an extreme example. In …

Brands are showing an increasing appetite for influencer marketing campaigns in order to
accentuate the exclusivity of their products. While the literature supports influencer …

Despite the recent influx of studies examining the role of influencers in a campaign, most
studies examine influencer marketing, leaving the public relations approach to influencers …

Digital content marketing (DCM) has been found to be effective in engaging consumers with
brands, particularly on social media. Complementing DCM pursuits with social media …