In-store hoarding refers to the practice of taking possession of an item and keeping it for
themselves while shopping although they are not sure whether to buy or not. We examined …

As a research domain, the retail sector has always had many appealing features, such as its
size, its multi-faceted and dynamic nature, the possibility for researchers to exploit their own …

Dynamic pricing has evolved with technology from earlier price negotiations. To maximize
revenue and provide specialized shopping experiences, businesses today use algorithms …

How do buyers judge prices? How do they know whether a product or service is priced
reasonably, is a good deal or is too expensive? Do buyers perceive all price increases and …

The purpose behind the development of this research article is to assess the impact of sales
promotions benefits on consumer perceived value and examine the moderating effect of …

In this study, we investigate what factors are influential to customer satisfaction of paid
knowledge, especially among different customer segments, by integrating user activities on …

The Internet has given rise to many new forms of advertising. Scientific studies have focused
on individual reactions to specific advertising forms in isolation and have offered little …

This paper describes a new data set available to academic researchers (at the following
website: http://mktsci. pubs. informs. org). These data are comprised of store sales and …

Purpose–This paper aims to show the effect of brand equity, marketing investment and
product differentiation on price in small and medium enterprises (SMEs), multinational …

Inofec, a small-to medium-sized enterprise in the business-to-business sector, desired a
more analytic approach to allocate marketing resources across communication activities and …