Tourism sector is the one of the leading sectors of Batu City in Indonesia. To facilitate the
achievement of the target of marketing Batu City in the international world, Government of …

Tourism sector is the one of the leading sectors of Batu City. To enhance the spirit of tourism
sector development in the international sphere, in 2017 Government of Batu City launched …

Daerah di Indonesia berlomba buat memperkenalkan sektor pariwisata wilayah masing-
masing. Persaingan antar wilayah tadi akhirnya mendorong setiap wilayah melakukan …

Sumenep keris is known for its various philosophies and styles. This traditional Indonesian
dagger had the potential to be developed as Madura's brand tourism. Therefore, strategy is …

Many countries around the world have now adopted smart branding. However, the
implementation of smart branding in some cities still has obstacles or challenges. This paper …

City branding adalah aktivitas pemasaran yang dilakukan institusi untuk memperkenalkan
identitas kota kepada masyarakat agar lebih mudah diingat dan populer. Media yang dapat …

City branding is a form of communication that is built through a public policy that is used to
market a city to form a perception of a city carried out by the relevant government. The …

Regional branding is an essential strategic way for increasing the development or progress
of a region. Many studies that discuss city branding are associated with the tourism sector or …

The main challenge in managing Kapopo natural tourism is the participation of stakeholders
who have an interest in its management. The importance of understanding and involvement …