Do You Feel It?: Sensory Marketing in Stores in Northeast Mexico During COVID-19

AS Villegas-Garza, JM Medina-Quintero… - … Perspectives on the …, 2023 - igi-global.com
Technology and interconnectivity make it possible to buy worldwide. More competition is in
the market, and the client must find other ways to choose a product besides their utility, and …

[HTML][HTML] NEUROMARKETING Y MODA: UNA REVISIÓN SISTEMÁTICA SOBRE SUS IMPLICACIONES SENSORIALES

C Cristófol-Rodríguez… - … de Ciencias de la …, 2024 - revistaccinformacion.net
Introduction: Fashion is a sector that at all times appeals to the emotions and feelings of the
individual, due to its social implications. In this sense, neuromarketing becomes a very …

Estrategia del marketing sensorial para la fidelización de clientes

MM Pozo Neyra, JN Saavedra Camacho - 2022 - repositorio.ucv.edu.pe
La presente revisión sistemática tuvo como objetivo principal actualizar los estudios
mediante una revisión sistemática en base a la contextualización sobre las estrategias del …