Purpose: This study intends to identify the main background and consequent constructs that
form consumer satisfaction in providing services using artificial intelligence (AI) and their …

Purpose This paper aims to explore different strategic avenues in international markets. In
particular, the authors investigate the role of four marketing tactics–marketing network …

In recent years, consumers and public authorities in Europe have shown growing attention
to dual quality, a term that refers to the sale across European countries of seemingly …

A meta-análise é um método que procura agregar resultados de pesquisas anteriores,
integrando-os e ajustando-os, levando-se em consideração as diferentes condições nas …

Araştırmanın amacı, günümüz finansal krizlerinde ayakta kalmayı sağlayacak bir unsur olan
marka özgünlüğünün; marka imajına ve marka tercihine olan etkisinin tespit edilmesi, ayrıca …

This research analyses the challenges facing SMEs in Oman in their quest for
internationalization. The study is based on the OECD Model of Internationalization put …

Sales management is an integral part of virtually all market exchanges. Marketing team,
sales opportunities, salesperson skills, firm sales resources, digital platforms, and sales …

When it comes to business prospects, all organizations try to implement effective marketing
mix strategies to ensure consistent operations. While these strategic approaches help a …

Study of the transformation of marketing solutions in the process of internationalization of a
company acknowledge that the structure of marketing strategy in international markets is an …

The purpose of this paper is to evaluate the implementation of marketing mix in online
business company, whether the online business adopt solely the traditional marketing mix …