Voice shopping is becoming increasingly popular among consumers due to the ubiquitous
presence of artificial intelligence (AI)-based voice assistants in our daily lives. This study …

This study examines the relationship between persuasion knowledge and personalized
advertising-related outcomes, such as ad avoidance and attitudes toward personalized …

Purpose This paper explores the similarities and differences in privacy attitudes, trust and
risk beliefs between younger and older adults on social networking sites. The objective of …

This paper examines the extent to which the level of personalization in advertisements on
social networking sites from four online sources affects source attitudes. Based on the …

This paper explores the evolution of academic consumer research on Facebook by
consolidating the existing body of literature. The study consists of 336 papers on the topic of …

Recently, WhatsApp allowed commercial brands to initiate private chat conversations with
users through their direct messaging platform. With more than 1 billion users, it is important …

Social media has created a new norm for organizations to engage with their consumers and
expand their businesses. In view of this, brand loyalty as an outcome of social media …

Regardless of the growth in social media and social network advertising (SNA), little
theoretical and empirical knowledge exists on the differences between countries, and the …

The co-option of consumers as unwilling agents in their own surveillance has enabled
significant abuses of consumer privacy. Previous studies have largely used privacy concern …

This study examines the dynamic relationship between perceived privacy concerns and use
behaviors of a new social networking application (SNA) over time. By integrating the theory …