To combat food waste, supermarkets offer food items at a reduced price in-store when they
are close to the expiration date or perceived as suboptimal. It is yet unknown, however …

The way consumers make decisions across online and offline channels according to their
perceptions of retailers׳ marketing practices is not well understood in the current literature. A …

We have designed this book to support courses in consumer behaviour at Master's level. It is
also suited to more advanced teaching at first-degree level. Our intended audience is those …

Consumers have been found to majorly prefer 'optimal'food over 'suboptimal'when
purchasing food. To provide an incentive for consumers to select suboptimal food and thus …

Purpose In the rapidly growing e-grocery segment, unattended delivery is an emerging
practice with the potential to offer a superior delivery experience. The purpose of this study is …

Retailer pricing is a key element of retailer strategy that critically shapes retailers' fortunes.
Many retailers live and die by their pricing strategy. This chapter reviews emerging retailer …

In the debate about food waste, pricing mechanisms used in marketing are criticized to
trigger consumers to over-purchase and consequently waste food. Despite the ambiguity of …

Purpose The purpose of this paper is to gain insights into organic consumers' price
sensitivity by investigating price knowledge, willingness-to-pay and real purchase decision …

What information would people like to have? What information would they prefer to avoid?
How does the provision of information bear on welfare? And what does this mean for food …

Purpose This study aims to quantitatively characterize consumers' value-cost trade-offs in on-
demand food delivery (ODFD) services. On the value side, the study endeavors to monetize …