Purpose–The purpose of this paper is to summarize and classify extant research and to
better understand the past, present, and future state of the theory of value co-creation. Its …

Purpose The purpose of this paper is to review the extant literature on value co-creation
using bibliometric analysis in an attempt to gauge the evolving journey of this concept since …

The “co-creation” label has proliferated over the past decade. With little consensus on what
“co-creation” is, we offer a novel, unifying perspective by anchoring its theorization in …

Despite promising conceptual developments in value co-creation and consumer-brand
engagement (CBE), the scholarly attention afforded to the importance of social media …

Value co-destruction is a possible outcome of business, public and consumer collaboration.
We examine reasons that lead to value co-destruction and when these reasons emerge …

Although promising links have been established between social information processing
capability (internal capability), customer co-creation (external capability), and social media …

This is a theoretical discourse on contributions to the marketing discipline primarily from
service-dominant (SD) logic, relationship marketing, and the many-to-many network …

Although in recent years research in innovation management in retail industries have
increased drastically, most of these industries have focused only on addressing consumers' …

A firm's ability to offer better service and to co-create valuable customer experiences is
critically important to achieving competitive advantage. Service-dominant (SD) logic, along …

The development of information and communication technologies offers innovative
opportunities to establish business strategies focused on customer value co-creation. This …