In making purchase decisions, consumers often anticipate regret and take their remorse into
consideration. In this research, we examine the impact of consumer's anticipated regret (eg …

Retailer pricing is a key element of retailer strategy that critically shapes retailers' fortunes.
Many retailers live and die by their pricing strategy. This chapter reviews emerging retailer …

Product service bundle (PSB) is a marketing strategy that offers attractive product-service
packages with competitive pricing to ensure sustained profitability. However, designing …

The paper studies product bundling in a duopoly supply chain network under the influence
of different power-balance structures, bundling decisions and advertising efforts on total …

Bundling is typically used by online retailers and is receiving increasing attention. We
investigate bundling in a dual-channel supply chain whose members use an agency selling …

This study aims to determine the impact of technological turbulence on the relationship
between autonomy, pricing capability, and firm performance. The structural equation model …

This paper investigates the impact of product interrelatedness (substitutability and
complementarity) on decision optimisation in a distribution channel consisting of a …

Bundling has become an important operational tool for online retail platforms to attract
consumers. Nevertheless, published empirical results on consumer behavior show that a …

Retailers usually sell complementary products jointly with a discounted price to attract more
consumers. However, the difference of complementary degree between products leads to …

Many companies are increasingly selling hybrid bundles, which comprise one or more
goods and one or more services. Hybrid bundle pricing depends on understanding …