Does language matter when advertising to Africa's multilingual audience? An ELM study of audience language preference and responses
AA Yeboah-Banin - Journal of African Business, 2023 - Taylor & Francis
Choosing the most effective language is critical when advertising to multilingual audiences
as the success of any advertising campaign depends on whether the audience “gets” the …
as the success of any advertising campaign depends on whether the audience “gets” the …
A case of double standards? Audience attitudes to professional norms on local and English language radio news programmes in Ghana
A Gadzekpo, AA Yeboah-Banin… - Journal of African …, 2020 - intellectdiscover.com
The proliferation of radio stations across Africa has engendered an increase in local
language radio stations and fuelled culturally-rooted practices of news delivery considered …
language radio stations and fuelled culturally-rooted practices of news delivery considered …
Introduction to Public Sector Marketing Communications in Africa
The chapter introduces the reader to the concept of marketing communications in the public
sector. Delineating the various aspects of marketing communications needed for public …
sector. Delineating the various aspects of marketing communications needed for public …
An Introduction to Public Sector Marketing Communications: Traditional and Digital Perspectives
This chapter introduces the core themes in the book—the traditional and digital perspectives
of marketing communications in the public sector. Specifically, it focuses on entities owned …
of marketing communications in the public sector. Specifically, it focuses on entities owned …