This article provides the first systematic literature review specifically about consumer-brand
relationship types since the foundational paper on brand relationships was published in …

Purpose This paper aims to deliver a systematic review of customer engagement in
hospitality and tourism by synthesising existing literature, thus presenting a state-of-art …

Purpose A gamification approach uses game components in non-game services to increase
customer engagement and loyalty. This study aims to investigate the relationships between …

Several hospitality brands changed their logos to reinforce the importance of social
distancing in reducing the risk of virus infection. Since social distancing is a polarizing topic …

The development of artificial intelligence (AI) and its application in the hotel industry has
reshaped the concept of hotel brand management. In this study, we present an investigation …

Purpose This study aims to test the effect of system quality, information quality and service
quality on user engagement and its effect on smartphone travel apps' satisfaction, love and …

Authenticity and engagement are critical in hospitality experiences to offer a competitive
advantage in upscale hotels. Yet, how these concepts are related is still scarcely analyzed …

Despite the dominant role of images on social platforms, the research on evaluating visual
content is limited in marketing literature. We innovatively proposed using image richness to …

Tourist value cocreation behavior (TVCB) plays a crucial role in tourist–tour leader
interactions. However, few scholars have explored the consequences of TVCB. The purpose …

Purpose Drawing on social exchange theory, this study clarifies the roles of authenticity,
interactivity and involvement in predicting customer engagement (CE) and, ultimately …