In the crowded sport event market, differentiation strategy is key to the survival of event
organizers. One way to differentiate an event is by adding a charity component. To …

The goal of this study was to segment endurance athletes according to their lifestyle
adaption. To achieve this goal, an online survey targeting endurance athletes participating …

Abstract Ironman South Africa is the only Ironman on the African continent which takes place
every April in Nelson Mandela Bay (Eastern Cape Province), with nearly 2 000 athletes …

Demonstrating health disparities related to race, age, and gender, older Black women (BW)
are the most sedentary demographic group in the United States. Increasing PA in mid-life is …

Buchholz and Artinian (2009) defined physical activity and categorized it into three levels:
low, moderate, and high. Triathlon as an activity that typically combines swimming, cycling …

Endurance sport participants cannot be regarded as homogenous, and no single marketing
effort will satisfy all the individuals' needs. Endurance participants have been segmented …

Due to the fact that mara thon parti cip a tion is a highly demand ing task, which neces sit
ates months of devoted train ing and a high degree of commit ment, there isan impress ive …

Rationale: Limited research is available on endurance horse riding participants. Purpose:
This research identified different segments of these niche participants. Methods: Self …

Sedentary lifestyles increase the risk of premature morbidity and mortality. Thus, there is
value in studying barriers to and motivators of exercise. Although the barriers and motives to …

ABSTRACT The South African National Department of Tourism has recently initiated the
National Tourism Sector Strategy aimed at developing a sustainable tourism economy, and …