Purpose Cultural intermediaries define the standards many consumers use when evaluating
cultural products. Yet, little research has focused on whether cultural intermediaries may …

Purpose This paper aims to detail how consumers can harness the power of brands to
reconstruct their lives. Design/methodology/approach The authors followed five brand …

Purpose This paper aims to discuss the notion of displacement, which refers on the one
hand to the displacement faced by a diaspora and on the other hand to the diaspora's …

Movie critics have long been assumed to act independently in evaluating movies. We
challenge this assumption by examining consumers' influence on critics. Drawing on the …

From logic where the consumer is considered a rational being when it comes to making
purchasing decisions, we now consider that this same consumer can be irrational when it …

Purpose This study aims to address research calls to investigate how (visual) consumption
experiences carry and convey meanings to individuals. Applying McCracken's meaning …

Focusing on three 'Instagram-ready'art installations, this article suggests that a special kind
of consumer–the 'creative child'–is being developed at the intersection between immersive …

This chapter analyzes the different marketing approaches used by companies to manage
consumption experiences. It illuminates the contributions of different approaches to …

Purpose of conducting this research is to identify the critical factors of contractual bargaining
in the context of construction industry of Pakistan. The design of current study comprises of …

A nonprofit organization practicing marketing places supporters right at the center of
everything the organization does (Sargeant 2009). Marketing-oriented organizations provide …