Consumer satisfaction with online shopping is directly dependent on a number of factors.
There is a constant dilemma in the market related to the question which online shopping …

Purpose Although the increase in point-of-purchase decisions heightens the communication
potential of food product packaging, empirical research on understanding how visual …

Purpose–Although food product value and food safety is widely acknowledged as a critical
concern by consumers, little empirical evidence exists regarding how food product value is …

Resumen WANG, Edward Shih-Tse. Role of Privacy Legislations and Online Business
Brand Image in Consumer Perceptions of Online Privacy Risk. J. theor. appl. electron …

Puji syukur kehadirat Allah SWT atas terselesaikannya buku Perilaku Konsumen Pro-
Lingkungan. Tak lupa penulis sampaikan terimakasih kepada LPPM Universitas …

The purpose of this study was to determine the relationship and influence between Social
Media Advertising and Event Marketing on Brand Awareness and its impact on Tenue de …

This study investigates the interrelationships among brand personality, brand preference,
customer perceived value, and golfers' performance in the context of Taiwan's golf clubs …

This study examines the effects of green branding and green brand communication on
organisational performance in emerging economies by building on Aaker's pioneering …

Sažetak The recent developments in branding have changed the market trend, and people
are willing to pay more for branded products. The basic aim of this research work is to …

The world's cosmetic industry, including Indonesia, has experienced significant
development in recent years in line with the increasing consumption of cosmetic products …