Digital marketing communication, that is, communication through digital or electronic media
among businesses and consumers, is growing rapidly, especially during the COVID-19 era …

Purpose–The purpose of this article is to review the consumer behavior and social network
theory literature related to the online and e-commerce context. Design/methodology …

Conventional intercalation cathodes for lithium batteries store charge in redox reactions
associated with the transition metal cations, eg, Mn3+/4+ in LiMn2O4, and this limits the …

Consumer ethnocentrism (CE) is a popular construct in international marketing research and
is generally measured using the CETSCALE, a reliable scale with proven predictive validity …

Purpose Despite the well-established impact of consumer ethnocentrism (CET) on purchase
intentions, extant literature offers limited evidence on actual purchase behaviour. The …

This article analyzes the use of single-item indicators in marketing research and their
utilization in structural equation modeling (SEM). The study provides a literature review …

Drivers of local food consumption: a comparative study | Emerald Insight Books and journals
Case studies Expert Briefings Open Access Publish with us Advanced search Drivers of local …

This article focuses on belief in brands as a passport to global citizenship, defined as a
person's perception that global brands create an imagined global identity. The authors …

Purpose The purpose of this paper is to create a new understanding of industrial business-to-
business (B2B) relationships by connecting the theoretical streams of marketing …

This study examines the underlying forces that shape the international marketing (IM) field
using three bibliometric methods: exploratory factor analysis (EFA), hierarchical cluster …