Purpose The purpose of this paper is to investigate how employer brand experience (EBE)
impacts organizational citizenship behavior (OCB). In addition, it aims to identify the …

Human resource professionals design and implement various strategies to retain the
workforce within an organization. One of the strategies called “employer branding,” has …

This book shows how to build and maintain a distinctive and credible employer brand and
develop a set of relevant success metrics to help measure return on investment (ROI) …

This research was conducted to determine whether employer branding has a relationship
with work engagement in a private company in the field of non-bank financing. The …

The prime purpose of this study was to understand what is perceived as employer branding
and how employer branding influences talent attraction and retention in the IT industry …

This case is about Microsign Products (Microsign), founded in 1978 by Nisheeth Mehta, a
manufacturer of electronics, defense, and automobile components. The aim of this chapter is …

Nowadays, the demand of organizations for skilled employees has increased to fight against
the insufficiency of human capital. Attracting potential employees is a big challenge for …

Aerospace and defense leaders need corporate image branding strategies to improve their
attraction of engineering talent to the industry. The purpose of this single case study was to …

Perusahaan X merupakan salah satu perusahaan pembiayaan di Indonesia yang memiliki
strategi employer branding eskternal dalam bentuk internship. Internship perusahaan X …

Workplace and workforce branding is gaining space in a strategic decision for brand
publicity. As this term is unfolding, more and more scholars, organizations, and top …