There has been much discussion and research lately highlighting autonomous commercial
flight, with most of the focus on engineering design and legal issues. Some prior research …

Purpose This paper aims to understand consumption values buying from informal retail
markets (ie, street vendor retailing). It also explores why consumers prefer daily necessary …

Objective: This study aims to examine the effect of brand positioning, brand image, and
perceived price on the repurchase intention of low-cost carrier consumers. Design/Methods …

This paper investigates actual purchasing behaviour of different ethnicities. Using a national
representative sample of Chinese and Malay households in Malaysia, with their continuous …

Most compulsive buyers tend to be highly interested in fashion as well as their physical
appearance and attractiveness. This study aims to investigate the impact of depression …

Consumer behavior is a key determinant on the success of products and services in the
competitive markets. Electronic commerce has revolutionalised customer value delivery. The …

The proliferation of telecommunication (telecom) operators in the country has led to intense
competition within the industry. Most telecom operators use advertising as a major …

This study aims to identify factors shaping attitude toward counterfeit products and their
relative influence on attitude formation. This research study involves 200 potential and …

Олена КАРАСЬ ТАРГЕТИНГ – ОДИН ІЗ ВИДІВ СТРАТЕГІЧНОЇ РЕКЛАМИ Page 1
ЖУРНАЛ Є В Р О П Е Й С Ь К О Ї ЕКОНОМІКИ Том 13 (№ 3). Вересень 2014 В ид а нн я …

Green purchase is a widely known phenomenon especially in developed countries and in
some developing nations. However, this seemingly known practice is still slow in gathering …