During the last decade, research on new technologies such as virtual reality and augmented reality in the context of marketing has gained notable attention from the marketing …
Virtual Reality (VR) has been regarded as a highly effective technology that enables people to gain enjoyable and immersive information about museum collections. Drawing from the …
W Batat - Technological Forecasting and Social Change, 2021 - Elsevier
Many businesses across sectors are using extended reality technologies to enhance the consumer experience. In the restaurant industry, digital technologies are gaining growing …
The field of digital fashion is rapidly evolving, yet what constitutes digital fashion, and how it should be defined has not been firmly established. This study aims to conceptualize and …
W Jaung - Technological Forecasting and Social Change, 2022 - Elsevier
The metaverse could provide a new way of interacting with nature through immersive three- dimensional virtual worlds. This digital nature recreation has the potential to shape users' …
Through the lens of the value-based adoption model (VAM), this study examines consumers' perceived value and the intention to adopt virtual reality (VR) for evaluating various tourist …
KMS Faqih - Technology in Society, 2022 - Elsevier
Augmented reality (AR) has become a promising technology in the gaming industry. However, few research studies have examined users' perspectives towards mobile AR …
M Meißner, J Pfeiffer, C Peukert, H Dietrich… - Journal of Business …, 2020 - Elsevier
With high-immersive virtual reality (VR) systems approaching mass markets, companies are seeking to better understand how consumers behave when shopping in VR. A key feature of …
D Magni, V Scuotto, A Pezzi, M Del Giudice - … Forecasting and Social …, 2021 - Elsevier
Digital technologies, data intelligence and analytics are developing significant potential benefits for business transformation. The most prominent digital technologies appear in …