Although an extensive body of research has emerged on marketing in computer-mediated
environments, the literature remains fragmented. As a result, insights and findings have …

Research on recommender systems typically focuses on the accuracy of prediction
algorithms. Because accuracy only partially constitutes the user experience of a …

Smart technologies grant brick-and-mortar retailers novel opportunities to introduce the
amenities of online retailing, such as data-driven personalization, into physical interactions …

This study attempts to identify the potential determinants of advertising avoidance in the
context of personalized advertising media, including unsolicited commercial e-mail, postal …

Many companies offer websites that enable customers to design their own individual
products, which the manufacturer can then produce to order. To date, the economic value of …

Recommendation agents (RAs) are software agents that elicit the interests or preferences of
individual consumers for products, either explicitly or implicitly, and make recommendations …

Recently, researchers have paid increasing attention to the marketing strategy of
customization. A key assumption is that customized products create higher benefits for …

The tailoring of a firm's marketing mix to the individual customer is the essence of one-to-one
marketing. In this paper, we distinguish between two forms of one-to-one marketing …

We study the impact of perceived personalization on consumer responses to advertising on
Facebook, a popular social network site (SNS). Based on two experiments, we test a …

Large volumes of product reviews generated by online users have important strategic value
for product development. Prior studies often focus on the influence of reviews on customers …