[PDF][PDF] Differentiated Pleasure and the Wine Tourism Experience
D Sears, T Weatherbee - … International Conference of …, 2022 - academyofwinebusiness.com
Abstract◦ Purpose–Holbrook & Hirschman's (1982) seminal paper pointed out that
consumers are often motivated by desires outside of the economic or transactional. In …
consumers are often motivated by desires outside of the economic or transactional. In …
[PDF][PDF] Ill Served? The Goods Bias and the Absence of Services in the History of Marketing Thought
T Weatherbee, D Sears - Proceedings of the Conference on …, 2021 - ojs.library.carleton.ca
Method We have chosen a critical historical methodology (Durepos, Shaffner, & Taylor,
2019; Yan & Hyman, 2018) to investigate pre-disciplinary marketing practices. While we …
2019; Yan & Hyman, 2018) to investigate pre-disciplinary marketing practices. While we …