The purpose of present research is to analyze the impact of digital marketing and social media marketing on e-WOM and Intention to Participate in Government organizations …
Ecommerce is a lynch pin of Saudi Vision 2030, which has a lot of potential but simultaneously poses risks of cyber-attacks. In the banking sector, the vision encourages …
Brand loyalty (BL) is essential in the mobile phone industry as it drives customer retention, increases profits, and enhances a company's reputation. This study aims to investigate the …
Ecommerce is a lynch pin of Saudi Vision 2030, which has a lot of potential but simultaneously poses risks of cyber-attacks. In the banking sector, the vision encourages …