The purpose of this study is to examine the effect of market orientation, creativity, innovation
and competitive advantage on the performance of creative industries. Respondents from this …

Today's complex and competitive business environment restricts the managers to plan their
futures strategically. Thus, strategic orientation approach is taking the place of traditional …

The positive impact of social capital on a variety of outcomes is well documented. The
relational aspect of social capital, however, is relatively underexplored, especially with …

As the logistics industry is suffering to adapt itself to the rapidly changing customer
expectations, it needs to be innovative ever than before. However, once the innovation …

This paper aims to investigate the effect of market orientation (MO), product innovation agility
(PIA) and Learning orientation (LO) on business performance (BP). Data were collected from …

Studies based on the relationship between the evolution of family firms and their innovative
performance have been rare in family-business research. This chapter reviews the …

This study intends to develop an interdisciplinary relationship between Business Strategy
and Strategic Marketing to identify which are the determinant variables for business …

Introduction and purpose: The purpose of this study is to investigate the impact of strategic
focus dimensions on relational capital in family and non-family companies admitted to the …