The BCG matrix is considered the oldest, the simplest and the most known matrix of analysis
of the portfolio of activities. Based on qualitative research, this paper aims at identifying the …

Covid-19 will have been an unprecedented crisis in the history of humanity. It has pushed
economic agents, in particular companies, to reinvent themselves to adapt to this …

Dacă se acceptă ideea că pentru a-şi vinde produsele clienţilor săi de o manieră rentabilă,
orice întreprindere trebuie să pună în mişcare ansamblul de mijloace de care dispune, s-ar …

Included by M. Porter in the category of the generic competitive strategies, the cost
leadership strategies still present interest for the researchers in the strategic management …

Ce mémoire analyse la stratégie du portefeuille d'activités de l'ENIEM, une entreprise
algérienne diversifiée. Il vise à comprendre comment cette analyse influence l'adaptation …

Les stratégies de différenciation peuvent être réalisées de différentes manières. Elle peut
intervenir en termes de design produit (concept original), d'image de marque, de service …

This study aims at knowing the impact of Information Systems (IS) on the activating of
strategic environmental analysis process in Small and Medium-sized Enterprises (SMEs) …

Résumé La formation de conglomérats financiers suite aux opérations de
fusions/acquisitions bancaires, peut provoquer un risque systémique. L'objectif de ce papier …

Ce travail n'aurait pu être entrepris sans le soutien financier de la Fondation Maif. Nous
remercions l'ensemble de ses membres pour leur soutien et leur engagement. Nos …

The SMEs are frequently considered as the backbone of the European economy and
represent a potential growth and job source. The strategy of the European Commission in …