From noise to sound: Setting the base of packaging sound design for cosmetics by physical, sensory and cognitive characterization of lipstick closing sounds

S Romagny, T Sault, C Bouchet, L Thiebaut… - Food Quality and …, 2024 - Elsevier
When envisioning a tube of lipstick, the initial impressions are typically centered around its
visual appearance and fragrance. Its sound, specifically the sound of closing the tube, is …

[HTML][HTML] Sound of freshness: Crafting multisensory experience in perfumery

B Rodríguez, MAF Cantu, LH Reyes… - Food Quality and …, 2024 - Elsevier
The current landscape of the perfume industry faces the challenge of enhancing product
appeal and captivating consumers through innovation. Integrating multisensory elements …

Marketing sonified fragrance: Designing soundscapes for scent

C Spence, N Di Stefano, F Reinoso-Carvalho… - i …, 2024 - journals.sagepub.com
Auditory branding is undoubtedly becoming more important across a range of sectors. One
area, in particular, that has recently seen significant growth concerns the introduction of …

[HTML][HTML] Glassware Influences the Perception of Orange Juice in Simulated Naturalistic versus Urban Conditions

C Wu, P Li, C Spence - Multisensory Research, 2024 - brill.com
The latest research demonstrates that people's perception of orange juice can be influenced
by the shape/type of receptacle in which it happens to be served. Two studies are reported …