The current landscape of the perfume industry faces the challenge of enhancing product appeal and captivating consumers through innovation. Integrating multisensory elements …
Auditory branding is undoubtedly becoming more important across a range of sectors. One area, in particular, that has recently seen significant growth concerns the introduction of …
C Wu, P Li, C Spence - Multisensory Research, 2024 - brill.com
The latest research demonstrates that people's perception of orange juice can be influenced by the shape/type of receptacle in which it happens to be served. Two studies are reported …