Because products are rarely described completely, consumers often form inferences that go
beyond the information given. We review research on the processes, bases, and the …

This study explores consumers' inference strategies in a mixed choice task involving
memory, external information, and missing information on attribute values for some brands …

Understanding the ways in which consumers' involvement levels influence how they use
different cues to make purchase decisions has been a topic of research for several decades …

Traditional explorations of inference making have examined consumers' reactions to product
descriptions that lack information about salient attributes. Such studies frequently report …

The present studies provide support for a functional approach to instrumental and terminal
values and the value‐attitude‐behaviour system. Study 1 surveyed individuals' human …

Consumers make judgments and decisions about products and services under conditions of
uncertainty every day. Only rarely is complete information available for all important features …

Two-sided ads often are more credible than one-sided ads because they admit that the
advertised brands have shortcomings. Findings about the effectiveness of such ads have …

Subjects evaluated a focal set of single-attribute product descriptions along with descriptions
of competing brands that systematically altered what attributes subjects perceived as …

The present study proposes a conceptual model of how consumers' choice of products may
be influenced by the human values that they endorse. The model suggests that values can …

The authors examine consumer inferences about product attributes that are unobservable at
the time of the decision. Extant research predicts that in the absence of an explicit correlation …