Eye tracking probes user's perception of real-time reaction to products, while conventional
methods (ie interviews, focus group, questionnaires and so on) have generally failed …

This study investigates the influence of emotional responses evoked by destination
television advertisements on three common variables of interest when assessing tourism …

Rapid changes in digital consumer behaviour, influenced by exponential adoption of
smartphones, require timely and sophisticated responses from retailers to these consumer …

Purpose Despite the rapid adoption of smartphones among digital fashion consumers, their
attitude to retailers' mobile apps and websites is one of increasing dissatisfaction. This …

Users' first impressions of a website have a great impact on their subsequent behaviors and
attitudes toward the website. Visual complexity and order are two key factors of webpage …

This study adopts psycho-physiological techniques to examine the impacts of different types
of emotional appeals (used in tourism TV commercials) on consumers' emotional and …

In this study, an eye-tracking experiment was conducted on an actual website to explore
information acquisition, emotion experience and behaviour intention on two information …

Anthropomorphic appearance is a key factor to affect users' attitudes and emotions. This
research aimed to measure emotional experience caused by robots' anthropomorphic …

The capacity of product form to arouse user's behavioural intention plays a decisive role in
further user experience, even in purchase decision, while traditional methods rarely give a …

The design of humanoid robots' emotional behaviors has attracted many scholars' attention.
However, users' emotional responses to humanoid robots' emotional behaviors which differ …