Today, the brand is considered a valuable asset and a competitive advantage for a product.
The purpose of this study was to examine the role of marketing mix on brand power and …

Introduction: The purpose of this study was to investigate the affecting factors on purchasing
behavior of consumers of sports products through social media. Methods: The research …

The objective of this research is to investigate the relationship between decision-making
styles and social power among consumers of table tennis sports brands, with a specific …

The aim of this study was to identify the role of social capital, knowledge management and
innovation on the development of sports capital goods market in the country. This was a …

Today, acknowledging the significance of consumer behavior across diverse domains is
unavoidable. The imperative to satisfy customers lies in meeting their needs and …

The purpose of this study was to design a model for the development of sport digital
economy in Iran. This research was a qualitative research in terms of data collection method …

یلخاد یاهلااک فرصم و دیلوت زا تيامح ام روشک رد یناگرزاب و یداصتقا یاهيراذگ تسایس تيولوا
رد هراومه یرورض ابقر رب یزوریپ تهج، یفرط زا. تسا هتشاد رارق هب یلخاد یشزرو ناگدنشورف و …‎

Introduction: The purpose of this study was to determine development strategies of sport
digital economy in Iran. Methods: This research was a qualitative research in terms of data …

این پژوهش با هدف شناسایی نقش سرمایه اجتماعی، مدیریت دانش و نوآوری بر توسعه بازار کالاهای
سرمایه‌ای ورزشی در کشور انجام گرفت. پژوهش از نوع توصیفی-همبستگی و از حیث جمعآوری …‎

The aim of the present study was to identify effective solutions to exit from the financial
helplessness of sports delegations of Khorasan Razavi province. The present study is a …