Using actor–network theory (ANT), this paper examines the role of caring technologies in the
complex transition to new fatherhood. The study explores the ambivalent role these objects …

This paper redefines emotional versus rational advertising appeals from a media
psychology perspective in terms of changes in cognitive load placed on viewers' limited …

As consumers are exposed to thousands of advertisements daily, researchers have sought
to understand what makes people remember certain brands better than they remember …

This research aims to know the impact of advertisement appeals in the service and product
sector and gender. This study fulfilled the gap by comparing these appeals (emotional vs …

This research explored how informational and emotional appeals of logo designs influence
consumers' purchase intentions for Plant-factory-produced vegetables, a product that is …

Öz Geçmişten bugüne, dünya genelinde yaşanan çok sayıda siyasi, ekonomik ve sosyal
krizin yanı sıra meydana gelen doğal afetlerin toplumları derinden etkileyerek bireylerin …

Stakeholders' pressure towards more sustainable supply chains has increased. To achieve
a more sustainable supply chain, companies must implement various sustainable supply …

The following work aims to examine the relative effect of emotional messages in plant-based
food marketing. Based on the Elaboration Likelihood Model (Petty & Cacioppo, 1986) we …

Während praxisnahe Branchendienste in Bezug auf QR-Codes vom „next big thing
“(Mobivity 2012) im Marketing schreiben, herrscht auf Unternehmensseite vielfach noch …

The rise of social media has opened new possibilities of tailored advertising for specific
target groups. Simultaneously, the sportswear industry is growing exponentially, raising …