Method A review of literature lays a solid foundation for knowledge development. It exposes
areas where studies are yet to be conducted and assists in theory advancement [Webster et …

This work examines the determinants of the success of influencer marketing on the youth-
focused TikTok, the fastest growing social network. It analyses the effects of influencers' …

Purpose The aim of the study was to highlight the role of structural equation modeling in
scale development and the problems faced by researchers in developing the scale using …

Toward an integrated model for the antecedents and consequences of AIS usage at the
organizational level | Emerald Insight Books and journals Case studies Expert Briefings Open …

Purpose The automation of services is rapidly growing, led by sectors such as banking and
financial investment. The growing number of investments managed by artificial intelligence …

Because of continuous improvements in their underlying technologies, customers perceive
frontline robots as social actors with a high level of humanness, both in appearance and …

Does AIS usage matter in SMEs performance? an empirical investigation under digital
transformation revolution | Emerald Insight Books and journals Case studies Expert Briefings …

Opinion leaders are important sources of advice for other consumers. Instagram is the most
used platform by opinion leaders in the fashion industry, and this trend is expected to …

Robots are being implemented in many frontline services, from waiter robots in restaurants
to robotic concierges in hotels. A growing number of firms in hospitality and tourism …

The digital payment method has become a pervasive payment phenomenon in the world, as
in the case of Jordan Mobile Payment (JoMoPay) system which can be used to save time …