The betrayal puzzle: Unraveling the connection between inauthenticity, corporate wrongdoing and brand betrayal with avoidance and reparation
Abstract Based on the Stimulus-Organism-Response (S–OR) theory and attachment theory,
this study investigates the proposed conceptual model of corporate wrongdoing and brand …
this study investigates the proposed conceptual model of corporate wrongdoing and brand …
The effect of eWOM on consumer purchase intention and mediating role of brand equity: a study of apparel brands
Purpose The purpose of this study is to investigate how electronic word of mouth (eWOM)
affects purchase intention and brand equity, and to further examine the mediating role of …
affects purchase intention and brand equity, and to further examine the mediating role of …
Save the trip to the store: Sustainable shopping, electronic word of mouth on Instagram and the impact on cosmetic purchase intentions
The COVID-19 pandemic has forced many brands to stop using cosmetic testers to avoid the
risk of spreading the infection, jeopardising the future of cosmetic testing. Consequently …
risk of spreading the infection, jeopardising the future of cosmetic testing. Consequently …
Assessing the impact of AI-chatbot service quality on user e-brand loyalty through chatbot user trust, experience and electronic word of mouth
Based on the stimulus organism theory (SOR), the current study examines how the chatbot
service quality influences e-brand loyalty among luxury fashion brand users and their …
service quality influences e-brand loyalty among luxury fashion brand users and their …
Unveiling the Soaring Trend of Fashion Rental Services: A US Consumer Perspective
T Chi, V Gonzalez, J Janke, M Phan, W Wojdyla - Sustainability, 2023 - mdpi.com
Fashion rental services have become increasingly popular due to their provision of
sustainable and environmentally friendly ways of consuming fashion products. This research …
sustainable and environmentally friendly ways of consuming fashion products. This research …
Impact of various structural attributes on B2B sustainability positioning
Purpose In highly competitive environments, sustainability positioning is crucial for firms, as
they are evaluated based on their sustainable practices. This study aims to draw on the …
they are evaluated based on their sustainable practices. This study aims to draw on the …
Creating Persuasive Environmental Communicators: Spokescharacters as Endorsers in Promoting Sustainable Behaviors
Effective communication strategies are vital to educating consumers about sustainable
behaviors given that environmental problems such as climate change are a result of …
behaviors given that environmental problems such as climate change are a result of …
Understanding the drivers of sustainable food consumption of Chinese university students: a moderated mediation model
AN Khan, HSS Alotaibi, ZA Raza - International Journal of …, 2024 - emerald.com
Purpose The purpose of this study is to assess how Sustainable food consumption (SFC)
can improve the quality of life for consumers and encourage green food production …
can improve the quality of life for consumers and encourage green food production …
Impact of Brand Image, Brand Trust and Brand Loyalty on Brand Advocacy–An Empirical Study in Context to In-Store Brands
A Sami, U Manzoor, A Irfan - Journal of Management and Administrative …, 2022 - jmas.pk
Supermarkets are becoming more common in big cities and, increasingly, in small towns
across Pakistan. And they offer a variety of brands, including their private brands, such as …
across Pakistan. And they offer a variety of brands, including their private brands, such as …
Online shopping consumer perception analysis and future network security service technology using logistic regression model
F Lu - PeerJ Computer Science, 2024 - peerj.com
In order to understand consumer perception, reduce risks in online shopping, and maintain
online security, this study employs data envelopment analysis (DEA) to confirm the …
online security, this study employs data envelopment analysis (DEA) to confirm the …