Blockchain And Enhancing Online Retail Consumer Value

Y Duan - IEEE Engineering Management Review, 2024 - ieeexplore.ieee.org
Drawing on recent research, this note discusses the important role of blockchain technology
in enhancing consumer value in online retail. Building upon two of my current research …

Determining the Factors Affecting Online Purchasing Behavior from the Perspective of Motivated Consumer Innovation: The Case of Electronic Goods Industry

A Baydas, M Bayat, S Ata - Market Forces, 2024 - kiet.edu.pk
Consumer online behavior is a complex and multifaceted phenomenon. It encompasses
various aspects, including how individuals interact on digital platforms, websites, and online …