Purpose This study aims to investigate the psychological mechanisms underpinning the
impact of branded memes on brand love on social media. Design/methodology/approach …

Zimbabwe's restricted communicative space has spawned a diversity of alternative public
spheres that allow citizens to participate in the broader debate on the country's protracted …

Scholarship on publics has proliferated during the past two decades, especially in linguistic
anthropology. Drawing on Michael Warner's famous formulation, publics are now routinely …

Humor in political communication can risk trivializing important issues or otherwise backfire.
Still, comedy's potential rhetorical power ensures its frequent use as a communication and …

Although memes are considered disruptive to elite control over political discourse, their
viability for contestation in authoritarian settings remains uncertain. The present study …

Satire, Humor, and Environmental Crises explores how satire and humor can be employed
to address and mitigate ecological crises at individual and collective levels. Besides …

This article presents a schema describing the 'humor transaction,'that is, the processes by
which what is generally called humor is created, communicated, experienced, responded to …

This study explores# presidentspartingwords, a viral hashtag that accompanied the eulogy-
like posts that social media users created about themselves in spring 2020 by satirically …

The modern world is undergoing a transition to a post-industrial society, where sustainable
development has become a priority for all of humanity, and business in particular. Green …

Digitalization and global technology use have increased expectations for language
teachers, making digital literacy and adaptability crucial for their competence in education …