From Acquisition to Retention: A Single Case Study Exploring the Adaptation of Customer Value Propositions in a Subscription Business
L Elgeti, M Kleinaltenkamp… - SMR-Journal of …, 2024 - nomos-elibrary.de
A well-crafted customer value proposition (CVP) is crucial to communicating the value that
customers can expect from a product or service experience. Accordingly, researchers have …
customers can expect from a product or service experience. Accordingly, researchers have …
Ready for Digital B2B Sales or not? Wie die Digitalisierung die Vertriebsarbeit verändert
H Fischer, S Seidenstricker - HMD Praxis der Wirtschaftsinformatik, 2024 - Springer
Die digitale Transformation führt zu einem tiefgreifenden gesellschaftlichen Wandel und
beeinflusst den Business-to-Business-Vertrieb (B2B-Vertrieb) erheblich. Der …
beeinflusst den Business-to-Business-Vertrieb (B2B-Vertrieb) erheblich. Der …
Suitability Criteria for Customers for Subscription Business Models in Machinery and Plant Engineering
G Schuh, D Greven, L Holst, M Kreitz - IFIP International Conference on …, 2023 - Springer
The mechanical and plant engineering industry faces a stagnation in the new machinery
market and is relying on innovative business models such as subscription to overcome …
market and is relying on innovative business models such as subscription to overcome …
Customer Success Management im Kontext der Anbieterintegration
K Sayer - Springer
Customer Success Management im Kontext der Anbieterintegration Page 1 Kerstin Sayer Customer
Success Management im Kontext der Anbieterintegration Konzeption und empirische Betrachtung …
Success Management im Kontext der Anbieterintegration Konzeption und empirische Betrachtung …
Carbon Bridge: Making Businesses Greener by Realizing the Potential of Biochar-Impact: Elevating Our Customers Success
SS Siebels - 2023 - search.proquest.com
This work project discusses the development of the impact business Carbon Bridge. Carbon
Bridge has the mission of increasing the sale of biochar by raising awareness for it. While …
Bridge has the mission of increasing the sale of biochar by raising awareness for it. While …