The form of communication on Facebook is not only limited to posting and commenting, but
also includes sharing, liking and reacting. This study looks into how a Facebook diabetes …

With rapid technological developments, product-market boundaries have become more
dynamic. Consequently, competition for products and services is emerging outside the …

Purpose This study seeks to understand the communication factors associated with effective
social media for nonprofit organizations (NPOs). Specifically, the study investigated how …

Guided by moral foundation theory, this study examined how moral framing interacted with
local constituents' ideological leaning to affect public engagement outcomes of government …

Despite the circulation of climate content on social media, little longitudinal research has
explored their relations with pro-environmental attitudes and behaviors. Considering that …

Purpose The purpose of this paper is to explore consumers' motivations for engaging in
Facebook brand communities, and what outcomes brands can gain from online …

The rise of consumer social media use has corresponded with an increase in business
adoption of this technology for marketing purposes. In, social media platforms like Facebook …

Sosyal medya pazarlama çabalarının marka değeri ve satın alma niyetine olan etkisi
literatürde araştırılmasına karşın, sosyal medya pazarlama çabalarını etkileyebilecek bir …

Purpose The purpose of this paper is to examine how small and medium enterprises (SMEs)
within an entrepreneurial community engage in cross-promotion on social media via …

Posting images on social networking services has been known to increase the content's
usefulness and diffusion, affect travelers' psychological states, and influence the branding of …