Business‐to‐business international Internet marketing (B2B IIM) has emerged as one of the
key drivers in sustaining an organisation's competitive advantage. However, market entry …

Now in its sixth edition, the hugely popular Digital Marketing Excellence is a practical guide
to creating and executing integrated digital marketing plans, combining established …

An unbiased, balanced guide to all aspects of digital marketing, from social media, mobile
and VR marketing to objectives, metrics and analytics. Covering all aspects of digital …

Recent research has shown an interest in investigating consumer motivations that affect the
online shopping behavior. It is yet to understand what factors influence online shopping …

The aim of the study was to investigate the factors affecting consumers' internet shopping
behavior during the coronavirus disease (COVID-19) pandemic in Bangladesh. The study …

Motivations to engage in retail shopping include both utilitarian and hedonic dimensions.
Business to consumer e-commerce conducted via the mechanism of web-shopping provides …

Now in its fourth edition, the hugely successful Emarketing Excellence is fully updated;
keeping you in line with the changes in this dynamic and exciting field and helping you …

Marketing and consumer research has traditionally conceptualized consumers as
individuals-who exercise choice in the marketplace as individuals not as a class or a group …

Purpose The purpose of this paper is to derive monetary benchmarks and managerial
implications for omni-channel retailers' B2C e-fulfillment strategies by investigating the trade …

Information technology, especially the World Wide Web, has had a tremendous impact on
the tourism industry over the past years. It is difficult for most destination marketing …