[PDF] pucsp.br

Gym Access: Proposal of a synthetic variable in the fight against Non-Communicable Chronic Diseases

C Gomes, S Munaier, LW Tavares - Journal on Innovation and …, 2022 - revistas.pucsp.br
This paper aims to infer the importance of gyms and health clubs in the fight against non-
communicable chronic diseases (NCDs) and the fight against obesity and physical inactivity …
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[PDF] researchgate.net

[PDF][PDF] Advertising with a service's maximum results: the impact of self-image and envy on the purchase intention and perceived value

C Munaier, J Mazzon, E Crescitelli… - Proceedings of the …, 2021 - researchgate.net
Elements of the socio-cultural environment (reference groups) and the psychological field
(envy) in the decision-making process of consumer behavior are contemplated in this article …
被引用次数：1 相关文章 所有 2 个版本
[PDF] pucsp.br

FIGHTING SEDENTARY LIFESTYLE AND OBESITY IN THE 21st CENTURY: WHAT THE FITNESS BUSINESS CAN LEARN FROM THE TOBACCO INDUSTRY

C Gomes, S Munaier - Journal on Innovation and Sustainability …, 2021 - revistas.pucsp.br
This essay sought to analyze the strategies adopted by the tobacco industry to promote itself
and reach its target audience and identified that, in essence, communication-related to …
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[PDF] anpad.com.br

[PDF][PDF] LEALDADE À MARCA NO MERCADO DE FITNESS BRASILEIRO: QUALIDADE PERCEBIDA, CONSCIÊNCIA DA MARCA E AMOR À MARCA COMO …

C Gomes, S Munaier, E Mesquita-du, JA Mazzon… - anpad.com.br
Em 2018, mais de 200 mil marcas do setor de fitness movimentaram quase US $90 bilhões,
disputando a atenção de aproximadamente 165 milhões de usuários em 64 países. O Brasil …
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[引用][C] Motivos de abandono de adultos fisicamente inativos que participaram de treinamento funcional online.

EP Oliveira - 2022 - … Federal do Rio Grande do Norte
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