[HTML][HTML] Assessing the relationship among service quality, student satisfaction and loyalty: the NIGERIAN higher education experience

TT Borishade, OO Ogunnaike, O Salau, BD Motilewa… - Heliyon, 2021 - cell.com
Higher educational institutions are engaged in the provision of services and thus require
better focus on satisfying the needs and anticipation of their participating consumers …

[HTML][HTML] A review of higher education image and reputation literature: Knowledge gaps and a research agenda

A Lafuente-Ruiz-de-Sabando, P Zorrilla… - European research on …, 2018 - Elsevier
Higher education institutions are investing increasing resources in order to achieve
favourable perceptions among their stakeholders. However, image and reputation …

The four pillars of tertiary student engagement and success: a holistic measurement approach

JLH Bowden, L Tickle, K Naumann - Studies in Higher Education, 2021 - Taylor & Francis
Creating the conditions that foster student engagement, success and retention remains a
perennial issue within the higher education sector. Traditionally satisfaction has been …

The relationship between school administrators' leadership styles, school culture, and organizational image

Ü Kalkan, F Altınay Aksal, Z Altınay Gazi… - Sage …, 2020 - journals.sagepub.com
In this study, the relationships between the leadership styles of school principals, school
culture, and organizational image are examined according to the teachers' perceptions. The …

Students' satisfaction in higher education

IMS Weerasinghe, RL Fernando - American journal of educational …, 2017 - papers.ssrn.com
Students' satisfaction can be defined as a short-term attitude resulting from an evaluation of
students' educational experience, services and facilities. Earlier it was measured by …

Does higher education service quality effect student satisfaction, image and loyalty? A study of international students in Malaysian public universities

F Ali, Y Zhou, K Hussain, PK Nair… - Quality assurance in …, 2016 - emerald.com
Does higher education service quality effect student satisfaction, image and loyalty? A study of
international students in Malaysian public universities | Emerald Insight Books and journals …

University brand image as competitive advantage: a two-country study

S Panda, SC Pandey, A Bennett, X Tian - International Journal of …, 2019 - emerald.com
Purpose Given the competitive landscape in the higher education setting, it is important that
universities adopt strategies that create competitive advantage for them. Universities must …

Creating behavioral engagement among higher education's prospective students through social media marketing activities: The role of brand equity as mediator

A Ruangkanjanases, O Sivarak, A Wibowo… - Frontiers in …, 2022 - frontiersin.org
In today's competitive environment, higher education needs to find an effective way to
convey its brand to prospective students. Given that the “digital native”(Gen Z) is becoming …

[HTML][HTML] The role of brand attachment strength in higher education

C Dennis, S Papagiannidis, E Alamanos… - Journal of Business …, 2016 - Elsevier
This paper examines the effect of brand attachment and its antecedents on commitment,
satisfaction, trust, and brand equity in the context of higher education institutions. The …

The influence of university image on student behaviour

H Alves, M Raposo - International journal of educational management, 2010 - emerald.com
Purpose–The purpose of this paper is to analyse the influence of image on student
satisfaction and loyalty. Design/methodology/approach–In order to accomplish the …