Finding love in online games: Social interaction, parasocial phenomenon, and in-game purchase intention of female game players
AD Gong, YT Huang - Computers in Human Behavior, 2023 - Elsevier
In recent years, the number of players of otome games, which target the niche market of
young females, has been rapidly increasing in Asia. Although previous studies have …
young females, has been rapidly increasing in Asia. Although previous studies have …
When young female fans were producing celebrities: The influential factors related to online fan engagement, celebrity worship, and program commitment in idol …
AD Gong, YT Huang - Frontiers in Communication, 2022 - frontiersin.org
Idol-nurturing reality shows that aim to produce idol groups by audience-chosen have
become a hotbed for nurturing celebrities. The unique concepts and designs of idol …
become a hotbed for nurturing celebrities. The unique concepts and designs of idol …
[PDF][PDF] Determinants of Consumer Advocacy for Personal Luxury Products through Brand Loyalty: Egyptian Consumers' Case Study
Background: Over the past 20 years, luxury brands have attracted a lot of research attention
in the marketing literature. Studies have focused on building and keeping long-term …
in the marketing literature. Studies have focused on building and keeping long-term …