This study aims at providing a formal definition on local identity to clarify the confusion in the
field of landscape study. The study first introduces different levels of identities in landscape …

We examine the principles, purpose and practice of Community Wealth Building (CWB). Our
case study, located in the UK, involves a Local Authority (LA), local community groups and …

Places have been promoting their attractions throughout history for almost a century now
and place marketing started capturing the attention of economic researchers in the early …

El presente artículo es una revisión teórico-metodológica de la Atractividad Territorial para
la construcción de un modelo cualitativo siendo este uno de los principales aportes de la …

Each region has its own set of unique characteristics, which should create the basis for their
growth and give residents a sense of home and safety. This article develops an approach to …

Cultural heritage is one of the key elements of a region's identity and local culture can be an
important asset in an effort to highlight and promote a region with the ultimate goal of …

This study presents the theoretical perspectives found in various specialized literature
regarding the dynamics of branding forms. At the same time, the main principles that were …

The purpose of this thesis is to establish a formal definition of the term Local Identity and
develop an efficient methodology to identify and assess such local identities. This can help …

Urban planning faces the challenge of preserving city identities due to rapid urbanization
and globalization, which often leads to the homogenization of urban landscapes but also the …

From a communication perspective, it can be considered that the identity of a brand is
defined by the one who transmits the message, while the image of it is the actual image …