Abstract Information technology has dramatically increased online business opportunities;
however these opportunities have also created serious risks in relation to information …

This study investigates the strategic alignment between marketing and information
technology (IT) strategies and provides production and operations decision makers a model …

This work makes the case for integrating two industrial waves that promise to re-shape
current patterns of production and consumption: Industry 4.0 and environmentally …

The main purpose of this paper is to examine the influence of Enterprise Risk Management
(ERM) on Competitive Advantage (CA) by moderating role of information technology …

The role of brand value in driving brand competitiveness has recently received attention
from marketing scholars like Winzar, Baumann, and Chu (2018). From the perspectives of …

The alignment between a firm's business and information technology (IT) strategies
continues to be important for research and practice. Prior research investigating the …

In the current dynamic environment, organizations are exposed to many risks from different
directions. Therefore, this study using the theoretical lens explored the effect of enterprise …

Studies for over 30 years have consistently indicated that enterprise-level Business-
Information Technology (IT) alignment is a pervasive problem. While significant progress …

Strategic information technology alignment remains a top priority for business and IT
executives. Yet with a recent rise in environmental volatility, firms are asking how to be more …

Research examining the relationship between IT–business strategic alignment (hereafter
referred to as alignment) and firm performance (hereafter referred to as performance) has …