BACKGROUND 0001. This document relates to information presentation. 0002 The Internet
has enabled access to a wide variety of content items, eg, video and/or audio files …

7, 231, 358 B2 6/2007 Singh et al. 7, 676, 405 B2 3/2010 Steelberg et al. 7, 761, 346 B2
7/2010 Cooper et al. 7, 835, 939 B1 11/2010 Karlsson 7, 870, 023 B2 1/2011 Ozer et al. 8 …

Abstract Systems, methods, and apparatuses, including computer program products for
receiving, at a transaction management computing subsystem of an advertising platform, a …

A targeted advertisement placement system allows an advertiser to place an ad in front of an
audience based on specific interests of the users in that audience, and based on the …

US10176484B2 - Advertising venues and optimization - Google Patents US10176484B2 -
Advertising venues and optimization - Google Patents Advertising venues and optimization …

BACKGROUND Traditionally, bidding on advertisement (“ad') placement is performed by
placing a static bid on inventory (eg, impressions of participating publishers). Generally …

A system and method for allowing advertisers to express bids as bidding programs that take
as input, for example, a search query and various statistics about auction history and …

A computer-implemented method includes receiving, at a transaction management
computing subsystem of an advertising platform, a call for an advertisement creative to be …

A method holding an auction for impressions in an online advertising platform includes
defining auction tiers, with each tier having associated attributes. The tier attributes include a …

Duanet al., Approximating maximumweight matching in near-linear time. In Proceedings
51st IEEE Symposium on Foundations of Com puter-Science (FOCS), 2010, 10 pages …