Marketing for wines is a determinant tool for several stakeholders within the wine sector, but
there are not many studies concerning the topic “wine marketing” and even fewer that take a …

Wine Influencers (WIs) represent a new type of independent third party endorsers that are
progressively establishing themselves within social networks. This study analyzes the …

In 2021 almost 300 mm of rain, nearly half of the average annual rainfall, fell near Catania
(Sicily Island, Italy). Such events took place in just a few hours, with dramatic consequences …

Berkembangnya ekonomi di Indonesia, sama halnya dengan negara lainnya, selalu seiring
dengan meningkatnya daya beli dan budaya konsumerisme. Khususnya dalam dunia …

Today, all over the world, people tend to ignore mass communication and are highly affected
by reviews and word-of-mouth (WOM) when researching, deciding, purchasing, and …

Social media (SM) plays an increasingly important role in small and medium businesses,
including wineries. However, little is known about the managerial adoption and use of SM by …

In recent years, wineries have incorporated social media into their marketing strategies to
promote their products and services. They offer wineries the opportunity to interact with their …

Although social media is used by an ever-increasing number of businesses, its benefits
have not yet been fully exploited. Social media analytics tools can prove helpful in this …

The main objective of this article is to investigate how national culture and sociopolitical
environment influence the level of wine consumption in a representative panel of countries …

Objetivo: A presente investigação concentra-se em compreender o impacto do marketing
experiencial online no e-commerce de vinho. A grande questão que este estudo pretende …