Meta‐analysis is a research method for systematically combining and synthesizing findings
from multiple quantitative studies in a research domain. Despite its importance, most …

Abstract Knowledge production within the field of business research is accelerating at a
tremendous speed while at the same time remaining fragmented and interdisciplinary. This …

The marketing mix (MM) is an integral part of a firm's marketing strategy sitting at the nexus
between a company and the marketplace. As such, it evolves together with the marketplace …

Purpose This study aims to empirically analyze the effects of marketing communications,
such as advertisement/promotion and social network service (SNS) content, on consumer …

Gamification is emerging as a method aimed at enhancing instructional contents in
educational settings. However, theoretical underpinnings of the proposed effects of …

To cope with highly competitive business environments, an increasing number of firms are
actively exploring collaborative innovation strategies. Yet, among the studies on this subject …

Research addressing the micro-foundational theoretical entity of customer engagement (CE)
has proliferated in recent years. In parallel, the macro-foundational theory of service …

This study synthesizes the artificial intelligence literature into a Meta‐analytic framework
based on the theory of reasoned action and the unified theory of acceptance and use of …

While co-design with users has evolved as a promising approach to service innovation, it
remains unclear how it can be used in public service contexts. This article addresses this …

Marketing academics are keenly aware of the seismic shifts in today's marketing
environment caused by digital (dis) intermediation. In this article, we discuss four types of …