Purpose The purpose of this paper is to investigate the effect of employee-displayed smiling
on customers' affective states (pleasure, arousal, and dominance) and satisfaction. Building …

A retail store is a multi-sensory environment filled with messages to tempt customers into
making unplanned purchases. The purpose of this field study was to examine the interplay …

This eye-tracking study investigated whether the physical appearance of another consumer
can influence people's visual attention and choice behavior in a grocery shopping context …

In this paper, a method to find the optimum spectrum for the illumination of objects in a retail
environment is presented. A variety of familiar objects are illuminated with a number of …

Purpose Researchers have hypothesized that products located at the decompression zone
of a store (the entrance area where customers adjust to the retail environment) do not …

The aim of this paper is to evaluate whether lighting in a retail facility affects the behaviour of
shoppers on the Serbian market. The subject of the paper is lighting, which represents one …

A wealth of research exists concerning the role of intrinsic attributes of ice cream (eg flavor,
texture, appearance) on consumer acceptability; however, the importance of extrinsic …

In order to verify the influence of environmental light on consumers' purchase intention for
the fresh agricultural products such as fruits, a series of experiments were designed in the …

The influence of retail facility lighting on shoppers’ product perception Page 1 STRATEGIC
MANAGEMENT, Vol. 27 (2022), No. 4, pp. 041-054 DOI: 10.5937/StraMan2200014T …

Cilj ovog rada je odgovor na istraživačko pitanje da li osvetljenje u maloprodajnom objektu
utiče na ponašanje kupaca koji žive na tržištu Srbije, tržištu Crne Gore, te tržištu Bosne i …