Disentangling the influence of attachment anxiety and attachment security in consumer formation of attachments to brands
M Proksch, UR Orth, F Bethge - Journal of Consumer …, 2013 - Wiley Online Library
This research investigates the formation of consumer attachments to brands contingent upon
their attachment anxiety and security. An experiment utilizes a consumer sample and real …
their attachment anxiety and security. An experiment utilizes a consumer sample and real …
L'identification du client à l'entreprise: une étude des conséquences relationnelles dans le secteur non marchand
Une revue de littérature transdisciplinaire a permis de déceler l'émergence d'un nouveau
construit en marketing, l'identification du client à l'entreprise. Il s' agit du processus par …
construit en marketing, l'identification du client à l'entreprise. Il s' agit du processus par …
[PDF][PDF] L'identification du client à l'entreprise: une étude des conséquences relationnelles dans le secteur non marchand
Une revue de littérature transdisciplinaire a permis de déceler l'émergence d'un nouveau
construit en marketing, l'identification du client à l'entreprise. Il s' agit du processus par …
construit en marketing, l'identification du client à l'entreprise. Il s' agit du processus par …
Customer-Company Identification: A Study of Relational Consequences in the Non-Profit Sector
In the first section, a literature review on identification enables a clear definition of the"
Customer-Company Identification" construct to be given. Then in the second section, the …
Customer-Company Identification" construct to be given. Then in the second section, the …
[PDF][PDF] A Study of Relational Consequences in the Non-Profit Sector
«Some of the strongest consumer-company relationships are based on consumer's
identification with the companies that help them satisfy one or more key self-definitional …
identification with the companies that help them satisfy one or more key self-definitional …
[PDF][PDF] Customer-Company Identification: A Study of Relational Consequences in the Non-Profit Sector
«Some of the strongest consumer-company relationships are based on consumer's
identification with the companies that help them satisfy one or more key self-definitional …
identification with the companies that help them satisfy one or more key self-definitional …