Globalization and the changes in the technological and social industries have facilitated
international mobility in such a way that the distinctions between tourism and other forms of …

This study examines the impact of artificial intelligence (AI) on loss in decision-making,
laziness, and privacy concerns among university students in Pakistan and China. Like other …

Artificial intelligence (AI) is transforming various industries, and education is no exception.
Rapid advancements in AI technology have become essential for educators and educational …

Content marketing involves producing and distributing content effectively and initially
through digital channels. However, digital marketing strategies and business models can …

This study outlines the future research opportunities related to Generative Artificial
Intelligence (GenAI) in innovation management. To this end, it combines a review of the …

Sustainable development policies trigger a shift in the global development paradigm by
aligning economic, social, and ecological goals. Concurrently, the rapid surge in …

Purpose In the last decade, the hospitality sector has undergone numerous changes in the
organization and structure of its business models. Specifically, the adoption of new digital …

In a digital ecosystem where large amounts of data related to user actions are generated
every day, important concerns have emerged about the collection, management, and …

The rapid expansion of artificial intelligence poses significant challenges in terms of data
security and privacy. This article proposes a comprehensive approach to develop a …

In an increasingly competitive global market, companies have steadily increased their
production, logistics, and innovation capacities. However, the ability to develop competitive …